Terms & Conditions

1. Acceptance of Terms

By using Buddy, you ("User" or "you") agree to these Terms. If you do not agree, please refrain from using our services.

2. Service Description

Buddy streamlines business operations and enhances customer interactions through WhatsApp assistants built on the WhatsApp Business Platform Cloud API. Our services include customer registration, sales, bookings, invoicing, payments, lead generation, customer support, and more.

We offer three subscription plans, each designed to cater to different levels of business needs:

For large Enterprise clients, please send us an email for a consultation and further needs analysis.

Our goal is to ensure that each solution is fully tailored to your business, offering the most value and efficiency possible. We work closely with you to understand your requirements and deliver a solution that meets your exact needs.

Message / Conversation Categories

When using Meta's Cloud API for WhatsApp, the cost of sending messages varies based on the type of message. Here's an overview of the different message types:

• Marketing Messages:

  These are messages sent to customers with promotional content, such as special offers, discounts, or product announcements. They are intended to drive customer engagement and sales but typically come with higher costs due to their commercial nature.

• Utility Messages:

  Utility messages provide customers with important, non-promotional information that is directly relevant to their transactions or ongoing use of your service. Examples include appointment reminders, shipping updates, and order confirmations. These messages generally have a lower cost compared to marketing messages.

• Authentication Messages:

  Used for account security purposes, authentication messages help verify user identities through one-time passwords (OTPs) or two-factor authentication (2FA). These messages are crucial for enhancing security and often have distinct pricing structures due to their importance.

• Service Messages:

  Service messages facilitate customer support interactions, allowing businesses to provide assistance, resolve issues, or answer customer queries. They are typically sent within the 24-hour customer service window and often have lower costs due to their support-oriented nature.

For more information and the terms governing the usage of Meta's WhatsApp Business Platform Cloud API, please visit https://business.whatsapp.com/

3. Subscriptions and Payments

• Fees*: Users must pay the applicable monthly subscription fee and one-time setup fee as per their chosen plan. This is for the service of developing and hosting your service using our technology.
• Billing Cycle: Payments are due monthly in advance. Failure to pay may result in suspension of services.

4. Message Limits and Fees

• Conversation Types: Messages are categorized as Marketing, Utility, or Service.
• Billing: Each conversation type is billed per 24-hour period based on the number of conversations initiated.
• Additional Message Charges: Using Meta's WhatsApp Business Platform, each message and conversation type will charge a fee, which you are liable for. This is charged to your company's Meta Business Profile.

• Marketing Messages: R0.72 per conversation per 24 hours
• Utility Messages: R0.15 per conversation per 24 hours
• Service Messages: Free

Read more about WhatsApp Business Conversation types here.

AI API Token Fair Usage Policy

For plans that include AI-powered features (Professional and Premium), the following fair usage policy applies:

• Included Usage: Each month, your plan includes AI API token usage valued at approximately $10 USD (or equivalent in ZAR at current exchange rates).
• Usage Monitoring: We monitor AI token consumption to ensure fair usage across all clients and to maintain service quality.
• Excess Usage: Should your AI token usage exceed the included monthly allowance, additional charges will apply based on actual consumption.
• Notification: We will notify you if your usage approaches or exceeds the included threshold, and provide detailed usage reports upon request.
• Billing for Excess: Additional AI token costs beyond the included allowance will be billed separately at cost plus a 15% service fee.

This policy ensures sustainable AI service delivery while providing transparency and predictability for your operational costs.

5. User Responsibilities

• Provide access to your Meta Business Portfolio (with no developer restrictions), and a valid cell phone number, not in use with any Meta services. An eSim can be organised on request.
• Account Information: Provide accurate and up-to-date information during registration.
• Security: Maintain the confidentiality of your account credentials.
• Compliance: Use Buddy per all applicable laws and these Terms.

6. Prohibited Uses

Users must not:

• Engage in illegal activities or violate any laws.
• Use Buddy to harass, abuse, or harm others.
• Attempt to disrupt or hack the Buddy system.
• Upload or distribute prohibited or offensive content.

Please see the following list of prohibited and restricted services as depicted by Meta's Commerce Policies.

7. Data Protection and Privacy

• Data Management: We are committed to protecting your data. Refer to our Privacy Policy for detailed information on data collection, usage, and protection.
• Client Data: You are responsible for maintaining the confidentiality of your client data. We implement security measures to safeguard your information but cannot guarantee absolute security.

8. Intellectual Property

• Ownership: All intellectual property rights in Buddy and its content belong to Cybr Physical Solutions (PTY) LTD.
• User Content: You retain ownership of your data but grant us a license to use it to provide our services.

9. Termination

• Termination by User: You may cancel your subscription at any time.
• Termination by Us: We may terminate or suspend your access for violations of these Terms or other policies.
• Effect of Termination: Upon termination, your access to Buddy ceases, and we will retain your data as outlined in our Privacy Policy.

10. Limitation of Liability

Buddy is provided "as is" without warranties of any kind. We are not liable for any indirect, incidental, or consequential damages arising from your use of our services.

11. Governing Law

These Terms are governed by and construed in accordance with the laws of South Africa. Any disputes will be resolved in the appropriate South African courts.

12. Changes to Terms

We may update these Terms from time to time. Continued use of Buddy after changes constitutes acceptance of the new Terms.

13. Contact Information

For any questions or concerns regarding these Terms, please contact us at: